I think the main audience of online videos is mostly young people, because they are more enthusiastic about surfing the Internet and have more time. The age of these young people is mainly between 18 and 29 (Pew Research Center: Internet, Science & Tech, 2019) . Reports show that three-quarters of this age group watch or download videos online, and most of these people watch videos on Youtube (Scott , 2019) . And these young people are not only keen to watch online videos, but also to socialize on the video platform, so young people prefer to share videos with friends that they find interesting, thereby increasing the number of video clicks. In terms of gender, 60% of men like to watch the Internet, and only 40% of women. I think the main reason for men is that men go online more often and prefer to stay at home online and men prefer to try new technologies, so they often browse various websites.
On the other hand, most people are beginning to use mobile phones to watch online videos, which makes more users start to browse videos on the Internet because mobile phones are convenient and fast. And with the development of current network technology, we can easily watch high-definition videos on mobile phones, so anyone can watch online videos anytime, anywhere in their free time, so I think that any age, gender, and professional audience are online There is potential to rise on the video.
Scott, W (2019). Find your target audience with YouTube video advertising – Marketing Land. [online] Marketing Land. Available at: https://marketingland.com/find-target-audience-youtube-video-advertising-224480 [Accessed 29 Nov. 2019].
Pew Research Center: Internet, Science & Tech. (2019). The Audience for Online Video. [online] Available at: https://www.pewresearch.org/internet/2007/07/25/the-audience-for-online-video/ [Accessed 29 Nov. 2019].
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