The earliest online videos date back to 1993, when web browsers were able to transmit images, but the technology at the time did not support the development of online video. In 2003, FLASH began to rise, it is the prototype of online video(Clipchamp, 2019). In 2005, the true meaning of online video began to appear, because at that time, ordinary families already had a high-speed Internet(Jon, 2019). From the advent of online video to the establishment of youtube, rapid changes have taken place in just a decade. The online video was gradually transformed into a fixed website by a team of people with the same interests at first, and then a large number of stars with many fans brought huge benefits to the platform. Now, sites such as FaceBook and Twitter are competing to launch online videos. The marketing strategy even adjusts the form of the platform to better apply online video. In 2010, there was an award for online video.
I think the reason for the rapid development of online video is the development of technology and the increasingly busy life of people. With the development of network technology, our internet speed has been improved, and a lot of interesting information can be accessed on the network. So people are keen to socialize on the web. With the development of the Internet speed, people began to dissatisfied with the use of mobile phones to make calls only, people began to use mobile phones to socialize on the Internet, which promoted the development of short videos, which is also the way people can get short-term entertainment during busy hours.
Clipchamp. (2019). A History of Online Video [Infographic] – Clipchamp Blog. [online] Available at: https://clipchamp.com/en/blog/2016/a-history-of-online-video-infographic [Accessed 22 Nov. 2019].
Jon, S. (2019). A Shortish History of Online Video. [online] Vidyard. Available at: https://www.vidyard.com/blog/short-ish-history-online-video/ [Accessed 22 Nov. 2019].
Aries blog 